What Is Your Irresistable Offer?
First of all—what is an irresistible offer? An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry cleaning prospect or customer (if you’re selling...
View ArticleDone Is Better Than Perfect
This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday, one of these QuoteLessons, go to FamousLifeQuotes.org, my pet project. I got this quote from Mark Zuckerburg,...
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“The Riskiest Thing Is To Take No Risks!”
This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday one of these QuoteLessons, go to FamousLifeQuotes.org and get signed up. This is my pet project. I’ve seen this...
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Groupon: Yes or No For Dry Cleaners
Is Groupon a smart way to advertise your dry cleaning pick-up and delivery business? I have the benefit of my membership trying Groupon and giving me their feedback. Some were good, most were not....
View ArticleLive Now! You’re Dead For A Very Long Time.
-Bob Perks, 78 year old caddie at The Old Course in St. Andrews, Scotland Bob’s wife died of cancer 8 years ago. He retired from his job and started caddying at The Old Course. He said that it keeps...
View ArticlePersonality Marketing Extreme
As you know, I promote using your personality in the marketing of your dry cleaners. What are some ways you can do that? First, put your picture in everything including all your advertising, all your...
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The Worst Mistake Is To NOT Make Any!
If you are always afraid and play it safe, you won’t get anywhere in life and in business. As dry cleaners, we are business owners. As a business owner, it is our job to try out new things in our...
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Life Isn’t About Finding Yourself. Life Is About Creating Yourself.
You’re a dry cleaner. So what does this have to do with you? I think…lots! Let me explain. You are a business owner. You are tough. You get paid after all of your employee’s and suppliers get paid. You...
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How Much Are You Willing To Pay For A Route Customer? Counter Customer?
And how do you base your decision on what to pay for a customer? Or are you WAG’ing* it? Let’s say that I’m in the business of selling dry cleaning customers. And you want 30 route customers per month...
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I Reprimanded A Priest. I Didn’t Return A Billionaire’s Calls. Find Out Why!
This post is on the power of an effective HEADLINE. All of your advertising should start with a headline and a sub-headline (just like this). What did the priest do that ticked me off? And why didn’t I...
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If You Don’t Jump On The Technology Train, You’re Dry Cleaning Business Is...
So what can you do to get up to speed in this new, bright, business world of technology? The first thing that you must do is embrace it. Don’t scoff at it. Don’t curse it. Don’t blame it. Just convince...
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How To Get Consistent Referrals With A Referral Rewards Program.
You can’t just hope you’re going to get referrals. You’ve got to put together a plan and to orchestrate them. You’ve got to have a Referral Rewards Program in place. Referred customers are better...
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If You Were Competing With Yourself, What Would You Do?
What things would you change? How would you change them? And how fast would you put those ideas into action? It’s a very good question, “If you were competing with yourself, what would you do?”—isn’t...
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How A Marketing Calendar Can Make You Money In Your Dry Cleaning Business.
What if you knew exactly what promotions you were doing month in and month out? And you even knew that your emails, newsletter, flyers (attached to outgoing dry cleaning), blog posts, texts, newsletter...
View ArticleWhat Do You Want To Accomplish In 2014 With Your Residential Delivery Route?
Maybe you just want to start a delivery route? Or maybe you want to expand your not-so-good current route? Or maybe you really want to “kick it up” on your already successful route with tons of more...
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7 Skill Sets You MUST Have (Or Develop) To Be Really Successful As A Dry...
You must master these skills. They can be learned. They have nothing to do with dry cleaning. Let’s get going. Surprisingly, none of these skills have anything to do with how to press a shirt or how to...
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Disney-ize Your Dry Cleaner
What would your dry cleaner look like if you took a bunch of business ideas from Walt Disney and his team? I’m sure it would revolutionize it! Why don’t you give it a try. I just got back form a trip...
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Go Out & Steal All The Marketing Ideas You Can & Use Them. Not From Other Dry...
That’s me! And I don’t want you to go out and plagiarize someone’s marketing word-for-word. Take from it what you think will work for your dry cleaning business and then give it a try. I’ve started 33...
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How To Stay Ahead Of Your Competition –All The Time
Do you know exactly what your competitors are up to? Do you know all their pricing? Do you know what they’re planning next? Every business is in the business of both monitoring what competitors are up...
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How Routes, Customer Service, and Dry Cleaning Lockers Will Improve Sales
Growing and servicing your route customers, locker customers and even counter service is the best investment you can make in your dry cleaning business. If you think they are NOT, you better get with...
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